Pearpop

Pearpop makes it easier for brands to collaborate with creators across social platforms. In a fast-moving creator economy, the experience needed to make collaboration feel accessible while communicating the value of connecting brands, talent, and audiences.

As Creative and Art Director, I led and contributed to creative across the mobile app, website, social campaigns, and email. The work connected the product experience with its outward-facing marketing, creating a consistent visual language across the places where brands and creators encountered the platform.

From product interfaces to social content, the creative approach supported a platform built around participation, collaboration, and the influence of creators.