Wristcam
Industry
Wearables
Services
Creative Direction
Product Strategy
UX/UI Design
Software Design
year
2025
Client
Wristcam
Putting a Camera on Your Wrist
Wristcam is the first and only smartband built specifically to bring a camera to Apple Watch—and the first to earn Apple’s “Made for Apple Watch” designation.
With two integrated cameras, Wristcam transforms Apple Watch into a standalone visual communication device, enabling photos, video, messaging, and video calling directly from the wrist. The product was born from a team of Apple Watch, GoPro, and streaming-video pioneers who saw a fundamental gap in the platform: the freedom of the Apple Watch was limited by its reliance on a phone.
Wristcam was built to close that gap.
Since launching, the company has attracted more than $80 million in funding and earned significant recognition, including Fast Company’s World Changing Ideas, TIME’s 100 Best Inventions, and ZDNet’s Most Innovative Tech, alongside coverage from major television networks and outlets including The Wall Street Journal, Forbes, TechCrunch, and AppleInsider.
Wristcam’s vision is simple: make the wrist a truly independent gateway to the visual world.





