Wristcam

Wristcam introduced a camera system for Apple Watch, creating a new way to capture and share moments directly from the wrist. The challenge was to make an unfamiliar product immediately understandable—communicating its technology, utility, and everyday appeal through a clear, compelling brand and product experience.

As Creative Director, I led creative across the brand, product, website, app, and marketing, working closely with the CEO and CMO. The work connected these touchpoints through a unified creative direction, translating the product’s capabilities into a consistent experience across how it was presented, understood, and used.