Jade Trau
Industry
Luxury
Services
Creative Direction
E-commerce
Website Design
year
2020
Client
Jade Trau
A modern digital expression of fine jewelry.
Jade Trau brings a fresh perspective to fine jewelry, balancing the enduring appeal of diamonds with a contemporary, individual point of view. The website needed to reflect that balance—presenting the collections with the refinement expected of a luxury brand while creating a clear, considered path through the shopping experience.
As Creative Director, I led the website experience, shaping how the brand and its collections are presented digitally. The focus was on creating a visual environment that allows the jewelry to take center stage while supporting discovery across the collection and product pages.
