Wester Digital
Industry
Data Storage / Device Management
Services
Creative Direction
Motion Graphics
Digital Product Design
year
2023
Client
Wester Digital
Making digital content easier to find, manage, and protect.
As personal digital libraries grow, finding, organizing, and managing files becomes increasingly complex. EdgeRover, developed by Western Digital, was designed to help people better understand and manage the content stored across their digital devices.
My work focused on creative direction, digital product design, and motion graphics—translating a technology-driven product into a more accessible experience. The goal was to make the product’s functionality easier to understand while establishing a clear visual language across its digital touchpoints.
